With an increasingly crowded marketplace, and the rise of competitors offering the same products and services as your business, it is important to find ways to stand out from the crowd. One effective way is for your business to build a strong, long-lasting brand by leveraging on a 360-degree approach to marketing, and design plays a big part of that. However, many businesses tend to neglect the importance of effective design in creating a compelling story of your brand and marketing campaigns.
Here we share three reasons why effective design plays an important role in the success of your business.
It helps to differentiate your brand from the rest
Just like your personal identity, a brand identity is the soul of your business; it helps to set your business apart from other Toms, Dicks and Harries on the block, and anchor a positive brand impression from your customers.
That is why a great effort is required in developing the ideal brand identity – finding the perfect colour scheme and font choices, to identifying the tone and voice of your brand.
It raises the visibility of your marketing campaign
With so many companies vying for attention these days, the best way to differentiate your business is to have an exceptional design that stands out from the rest.
An effective design seeks to apply empathy in identifying targeted persona, and to visualise how your persona sees your marketing campaign. This will allow you to better determine what would help it to stand out, and steer clear of designs that are unappealing to them.
It drives conversion and return of investment (ROI) for your business
Not only does great design help to improve your marketing efforts by making your content stand out, it helps to drive conversion and improve your ROI.
Research has shown that strategic placement of photos of people, such as women and babies, can help increase empathy and visual response rates, which drives a deeper connection with customers.
This helps to increase conversion on your promotions and offers, thus allowing you to gain more customers.
Brand identity, visibility and conversion are the foundation of effective marketing of your business; an effective design plays a pivotal role in an overall marketing of your product and services.
Here at Decadence Design, we want to help your brand to maximise the potential of your brand marketing through design. Talk to us today to find out how we can help make your brand stand out!