Design has always driven marketing through online business presence using visual content. To put it simply – visuals are the way to go, especially in 2020!
Whether you are a small or large business, B2B or B2C, a physical or online business, design lays the groundwork for all communication of your brand to customers and potential customers. To most of them, website design may even be the biggest indicator of a company’s credibility.
To stay relevant to your customers and strengthen your brand message, especially in today’s digital world where everything is instant, social and visual, here are some of the biggest design trends in 2020.
- Play with Colour
Keep close to your brand colours but introduce a dash of vibrant colours for maximum visual stimuli. Especially for social media content, stand out from the competition with the use of creative graphics and pops of colour. Do not overwhelm your audience though – always remember that design always has a purpose, and that is to resonate with your audience.
- More Touchpoints, Same Message
Consistency is key – this is especially true when marketing your brand with design! Increase points of contact between your brand and customers with a strategic and consistent design.
In all marketing touchpoints, such as social media, blogs, email newsletters, websites etc, streamline your brand message and communicate it clearly with your target audience through consistent branding.
- Be More Than Mobile-Friendly – Be Mobile Optimised!
The medium determines the design. With digitalisation, make your designs versatile enough for different platforms such as web and mobile, Facebook or Instagram, while keeping your target audience in mind!
By covering all bases and touchpoints, you create continuous engagement for your customers that will build into brand loyalty over time – a rarity today where there is a proliferation of brands and but not enough brand recognition to go around.