Design What Boss Likes or What I Like?

Design What Boss Likes or What I Like?

When the boss (aka Owner or Managing Director) is more of a business and marketing person, rather than a professional designer, it can be frustrating. Your design may not be what he/she likes or what the client likes (so he said). We think it is not a simple...
F1 – Designing for Speed.

F1 – Designing for Speed.

September is all about Speed in Singapore. Yes, because of Formula 1.   Often than not, businesses get caught up in getting their design PERFECT. In turn, they lose time, potential clients and money when they are too myopic in their outlook.  The perfect design is one...