Auto Quest approached us with a simple request to create a logo for their newly set up company.
As a startup, information was bare.
By understanding the client’s business and their overall mission in setting up the company, and many hours of creative conceptualisation and mulling over the brand logo, we finally designed one that was on point and accepted by the client with no changes.
We used the Q in the company name and turned it into a speedometer — something so synonymous with automobiles. We also used a small A to complement the circular Q and what transpired was a logo that looked like two speedometers on a car dashboard. The computer font for the name was also specifically chosen to portray the futuristic ideals of the brand to help car owners create cars of the future.