SC International is an established printing company with a turnover of more than S$9 million and Is made up of 100 staff. The company decided to embark on a new project to develop a print technology school (supported by SPRING, ITE and WDA) to upgrade the skills of the industry. They needed to develop a brand, personified through the logo, copywriting for marketing and course materials, brochure and website development that could entice industry players to support them and at the same time attract the right students.