We created the entire brand identity for this chic restaurant from scratch. Using the tree that was in the middle of the original restaurant as a base, and the brief to make it casual and fun, we created this identity which was accepted by the Italian chef immediately. He loved the simplicity and the fun element of the logo, and the way we brought out the casualness while making their identity more premier-looking.
Singapore First Airport Lounge Café in the CBD
Brand identity crystallisation in marketing collaterals to promote this new and quirky café with a good value proposition. Decadence handled the concept of designs and execution for the menus, promotional items and strategised a one-year marketing plan for Geek Terminal.
HORLOGER MACHINES FABRIQUE
Customised Mechanical Watches
Using the play on the trinity of watchmaking, we created this logo with the triangle forming the centre, and used the acronym of the brand name to create an elegant and grounded logo that befitted the high-end mechanical ideology of the brand. We then rolled out the entire brand identity across all its collaterals.
MARTINI INNER CITY
Supported by HSBC Bank, the Martini InnerCity Festival was created to celebrate the essence of city living. Called Ubernisation in its first year, we needed a corporate identity that was sleek, simple and elegant to flow with the poise of the martini glass. The logo embodies city living in its skyscraper design, with the Martini glass shape forming the ‘M’ of one of the office towers. The ‘I’ is shown in the stem of the martini glass and the ‘C’ is denoted by a brushstroke that can represent a crescent moon or an olive in a martini. This same motif was used in 200,000 flyers and full-page press ads in the newspapers to promote the festival.
Singapore’s Premier Jewellery and Gifts Company
RISIS is Singapore’s iconic jewellery and Asian gifts company. Pioneers of the patented fresh orchid gold-plating process, RISIS has established itself as a well-regarded Asian gifts company around the world. We do regular media outreach for RISIS with their collection launches and CSR programmes.
PYRAMID SPORTS BAR
From concept to content development to encapsulate the image that the venue was trying to portray, we helped to design this website which shows rotating images of the client’s function rooms, facilities and services, and also lists what it offers in a neat and concise manner for easy information search.
SIP’ BAR CONCIERGE
Premium House Bar
This is a one-page scrolling responsive website. When you click on the buttons at the top, the page scrolls to the relevant section for easy reading. The simple navigation is ideal for websites which do not have too much information to share.
Hill Top Spa with First Floating Glass House
We helped to launch this spa and were successful in getting HSBC to sponsor 2 half- page advertisements in the Life! for the launch. We oversaw the media engagement, graphic design and copywriting for the collaterals announcing the spa’s opening.
Birds Nest and Ginseng TCM Retailer
Upgraded the look for ZTP’s website to incorporate new design elements and videos.
ASEAN COMPETITION POLICY ADVOCACY
After 3 rounds of ASEAN meetings in 3 different countries over 3 quarters of the year, the eventual marketing collaterals and outreach plan were created for ASEAN offices to implement in their respective countries. The team worked with competition law lawyers and an advisory team in Australia to bring this project to a successful close.
This company deals in the selling of new cars and wanted a logo that was able to embody their cutting-edge vision to be a premier, customer–centric car sales company.
ALLIANCE HUMAN RESOURCES
This executive search firm was unsure of its branding and positioning, and even had several logos and garbled messages across its collaterals. Decadence helped the company realign itself and create a fresh new look and galvanised its staff toward a common goal.
CHIN YUAN METAL
We did a rebranding for Chin Yuan Metal, a nuts and bolts company that was established in 1983. A new logo was designed and marketing collaterals were updated for greater visual appeal. Massive copy writing was also done for this client, who had never marketed the company beyond quotations and excel price lists.
DRAGO ONE INTERIOR
Interior Designer for Luxury Brands
Drago One provides interior fit-out and facility maintenance that specialises in high quality works for commercial and luxury retailers, as well as resorts, hotels, showrooms and offices. They needed to project an elegant and simple image for their logo, as well as a brochure showcasing their past projects, both of which were designed by us.
Listed Energy Company
We helped to define the corporate values, vision and mission of this traditional SME, that was headed for stock exchange listing, in a concise manner and brought it across in a streamlined corporate identity.
HWA CHONG INTERNATIONAL SCHOOL
International School in China
A complete photo shoot including art direction for the production had to be conducted for this client in their international school premises in Huizhou, China.
Primary colours and rounded edges were selected as the base to denote childhood and youthfulness, yet faded out to convey a sense of maturity and professionalism.
INTELLIGENT CARBON SOLUTIONS
Intelligent Carbon Solutions is an environmental consultancy agency based in the UK. The logo itself is modern, clean-cut and smart. The icon follows the shape of a diamond – solid minerals which are derived from Carbon, following the name of the company. The “I” also looks like a person bending to help, and the letters “C” and “S” merge together like two claws signifying a strong grasp of the issue at stake: carbon management in the world.
IPT, a provider of equipment to the marine industry, engaged Decadence to design their first corporate identity. Decadence was involved in setting the art direction and selecting the information to be included in the brochure.
SCI PRINT TECHNOLOGY INSTITUTE
SEA’s First Printing School
SC International is an established printing company with a turnover of more than S$9 million and Is made up of 100 staff. The company decided to embark on a new project to develop a print technology school (supported by SPRING, ITE and WDA) to upgrade the skills of the industry. They needed to develop a brand, personified through the logo, copywriting for marketing and course materials, brochure and website development that could entice industry players to support them and at the same time attract the right students.
Printing and Publishing
A scrolling website with videos, and graphics to present this 25-year-old printing company in a modern light. The challenge was including the entire range of products into this minimalist website. Concept, design, copywriting, and photography were done for the client.
Singapore Tourist Attractions Express
Decadence created a striking and symbolic logo for Singapore Attractions Express, and developed a precise brand identity, direction and slogan for this local bus service company. From “reliable” to “seriously fun”, the rebranding changed the company’s outlook, positioning and the way they handle their customers.
ZHENZHONG AUTO COMPONENTS LTD
Listed Company Specialising in Car Parts
The company wanted to IPO in Singapore. We conceptualised a range of teaser advertisements and created a designer PowerPoint presentation deck for the company to make its pitch to institutional investors.