Symbols and designs, such as logos, are used to represent a business or organization and all of the things it does, such as its products, services, and even its employees. A logo's most basic function is to serve as a means of identification. It's how people will...
Websites are being built on a daily basis. But with so many websites being designed, what are the creative insights and the basics that go into designing them? That is a tricky question because hundreds of websites mean different approaches to designing websites. But...
Using restaurant flyers or their online banner cousins to draw in new customers is a smart move. Focusing on your most recent promotion will help you sell more or get rid of inventory faster. Your brand will end up in the trash or buried under a pile of papers if you...
The layout of your restaurant's menu is critical when it comes to its design. The digital world has made it possible to communicate with those who are still at home. A restaurant's menu is the first thing customers see when they walk in the door. Make your menu more...
Generation Z makes up of people born between 1997 and 2015. This is a generation with the largest spending power, and where everyone has grown up in a world surrounded by digital devices. When information is easily accessible, this generation has learned to filter out...
Branding requires many steps. One of them is to ensure that brand consistency is maintained. Brand consistency is the delivery of your brand messaging (identity, values, strategy, vision, mission) across all touch points. Some examples are presenting the brand logo in...
With every product launch, new announcement or rebrand, all businesses hope that it will go out with a bang, getting as many eyeballs, footfall, clicks, likes and shares as possible. A positive and news-worthy launch will set the tone for the rest of the brand’s...
In the world of Design, it is important to open up our worldview and expand the variety of our work. By embracing diversity and inclusion in design, we can shed our one-dimensional worldview and expand the multiple perspectives or experiences that we can express to...
Effectively using design to enhance your company’s or product’s brand image is hard work, but these strategies can help. Know your audience. Understanding the needs and wants of your audience will help you effectively relate your company identity in a way that...
Our inboxes have been flooded with more email newsletters of late – not that we’re complaining. These are brands that we actually want information from – fitness studios informing us how to book virtual classes now that our weekly HIIT sesh has shifted online;...
Symbols and designs, such as logos, are used to represent a business or organization and all of the things it does, such as its products, services, and even its employees. A logo's most basic function is to serve as a means of identification. It's how people will...
Websites are being built on a daily basis. But with so many websites being designed, what are the creative insights and the basics that go into designing them? That is a tricky question because hundreds of websites mean different approaches to designing websites. But...
Using restaurant flyers or their online banner cousins to draw in new customers is a smart move. Focusing on your most recent promotion will help you sell more or get rid of inventory faster. Your brand will end up in the trash or buried under a pile of papers if you...
The layout of your restaurant's menu is critical when it comes to its design. The digital world has made it possible to communicate with those who are still at home. A restaurant's menu is the first thing customers see when they walk in the door. Make your menu more...
Generation Z makes up of people born between 1997 and 2015. This is a generation with the largest spending power, and where everyone has grown up in a world surrounded by digital devices. When information is easily accessible, this generation has learned to filter out...