Popular websites are tough to cultivate. A good website, for example, would require people to spend more than a few minutes on the site, with stories that result in endless scrolling and rabbit holes. Digital platforms like these should be full of stories that educate and inspire.
In honour of International Women’s Day, we look at websites that center around the female experience and showcases all the issues that women are passionate about. It’s a record of not just trends like beauty and fashion, but also stories that women relate to.
ZULA.SG
ZULA started in 2017 as a vision to build an “inclusive community of bold, multifaceted Asian women to share their experiences and insights.” A part of The Smart Local media group, ZULA is focused on lifestyle, beauty, fashion, and perspective content for the everyday woman, providing them with knowledge to make informed choices and a space for women to voice their opinions and share their stories.
With 300,000 monthly unique visitors (60% of them women), the site aims to be a media company and platform where, ‘both men and women can grow and learn from one another through open discussions.’
AWARE
Since its inception in 1985, AWARE has more than earned its right as the leading women’s rights and gender equality group in Singapore. The non-profit group believes in the rights of all individuals to, “make informed and responsible choices about their lives,” working in projects to make sure women get equal opportunities in education, marriage and employment.” The group champions the right of women to control their own bodies, particularly about sexual and reproductive rights.
The organisation has carried out research into numerous issues affecting women, including workplace sexual harassment, poverty of older women and Singapore’s compliance with UN anti-gender discrimination standards. It also runs a hotline for sexual assault survivors.
FEMALE
FEMALE magazine was launched in Singapore in 1974 and has since evolved into a cultural zeitgeist dedicated to covering ideas and trailblazers in fashion, beauty, pop culture and creative scenes. Now, as a website, the brand is made for the progressive consumer and has become a well-loved choice among global brands and industry insiders for its wit, creativity, and thoughtful journalism. Run under SPH, the magazine and the website pride themselves on being pro-local, with 896,000 monthly page views and 76,000 unique visitors monthly. The site often covers lifestyle stories that nevertheless hold heart, such as stories on sustainability, and how brands are dedicated to ethical consumption.
Women’s Action Singapore
A collaboration process between AWARE and SG50, Women’s Action Singapore s dedicated to documenting the history of the women’s movement in Singapore, and the multi-faceted journey that women have taken to create this history. The site acts as a historic archive where it tracks down all the biggest societal shifts happening in Singapore from pre-independence to the 21st century.
With old photos and media, analysis of social shifts and how it affected women, the website showcases stories such as the genesis of the Women’s Charter, Singapore joining the United Nations Convention on the Elimination of All Forms of Discrimination Against Women (CEDAW).
Vogue Singapore
Vogue needs no introduction, with roots beginning in 1892 as a weekly newspaper. Now, as a monthly magazine, Vogue has 26 international editions, including Singapore. Vogue Singapore is bold, innovative, and fashion-forward, with stories that work to enrich readers with intelligent and thought-provoking content to drive change for good. Their target audience? Women with a strong sense of style and purpose, looking to shape future generations. The website is full of passion to bridge fashion with technology, with stories that link print to digital, and other pieces of tech that help make the visual medium become even richer.
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To find out more, go to decadencedesign.com and reach us out via our Contact Us form, and our friendly team will reach out to see just how we can collaborate and create magic together!
