Effectively using design to enhance your company’s or product’s brand image is hard work, but these strategies can help. Know your audience. Understanding the needs and wants of your audience will help you effectively relate your company identity in a way that...
Our inboxes have been flooded with more email newsletters of late – not that we’re complaining. These are brands that we actually want information from – fitness studios informing us how to book virtual classes now that our weekly HIIT sesh has shifted online;...
Not all press is good press when you realise that your company is in the news for branding or design mistakes! A slip up would bring attention to your brand...of the negative kind. Brands require customer confidence, not notoriety. In design, every day is a learning...
It’s International Women’s Day! Design is fluid and subjective, much like gender identity these days. No matter how difficult it is to define, we do know that masculine and feminine design do impact the way customers engage with the brand, its products and its...
The essence of design as a form of communication and utility is timeless, but the face of design has changed drastically with the times. The difference between now and then is the presence of social media and its ability to serve as an advertising platform. Social...
Each year’s web design trends promise to beam us into the scifi future of our fantasies, given that they are based on technology. But for 2021, the predictions from our team of web designers suggest the opposite. Rather than trying to perform hi-tech fantasy on web...
Research shows that logo design updates are one of the most requested branding services in 2020. According to the same study, the surge in demand is directly related to the accelerated pace of digitalization during the COVID crisis. To stand out among the growing...
Artists are dedicated to their craft - they devote time, money and energy to hone their craft, to communicate their words and express themselves through art. It is not an easy route and we are glad to help our client, singer, vocal trainer, music artist, instructor...
Two of our clients needed a website re-design, as soon as possible. More than ever, consumers are searching for information online, browsing hundreds of websites a week, and having a slew of options available to them – all with the click of the mouse, or the touch of...
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
The layout of your restaurant's menu is critical when it comes to its design. The digital world has made it possible to communicate with those who are still at home. A restaurant's menu is the first thing customers see when they walk in the door. Make your menu more...
Generation Z makes up of people born between 1997 and 2015. This is a generation with the largest spending power, and where everyone has grown up in a world surrounded by digital devices. When information is easily accessible, this generation has learned to filter out...
Branding requires many steps. One of them is to ensure that brand consistency is maintained. Brand consistency is the delivery of your brand messaging (identity, values, strategy, vision, mission) across all touch points. Some examples are presenting the brand logo in...
With every product launch, new announcement or rebrand, all businesses hope that it will go out with a bang, getting as many eyeballs, footfall, clicks, likes and shares as possible. A positive and news-worthy launch will set the tone for the rest of the brand’s...
In the world of Design, it is important to open up our worldview and expand the variety of our work. By embracing diversity and inclusion in design, we can shed our one-dimensional worldview and expand the multiple perspectives or experiences that we can express to...