by contentadmin | Aug 30, 2021 | Branding Strategies, Design Tips, Online Advertising
With every product launch, new announcement or rebrand, all businesses hope that it will go out with a bang, getting as many eyeballs, footfall, clicks, likes and shares as possible. A positive and news-worthy launch will set the tone for the rest of the brand’s...
by contentadmin | Jul 28, 2021 | Branding Strategies, Creativity and Multiculturalism, Design Tips, Racial Inclusion
In the world of Design, it is important to open up our worldview and expand the variety of our work. By embracing diversity and inclusion in design, we can shed our one-dimensional worldview and expand the multiple perspectives or experiences that we can express to...
by enceadmin | Jun 14, 2021 | Branding Strategies, Design Tips
Effectively using design to enhance your company’s or product’s brand image is hard work, but these strategies can help. Know your audience. Understanding the needs and wants of your audience will help you effectively relate your company identity in a way that...
by contentadmin | May 27, 2021 | Branding Strategies, Design Tips, Online Advertising
Our inboxes have been flooded with more email newsletters of late – not that we’re complaining. These are brands that we actually want information from – fitness studios informing us how to book virtual classes now that our weekly HIIT sesh has shifted online;...
by contentadmin | Apr 27, 2021 | Blog, Branding Strategies, Design Tips, Digital Flexibility, Online Advertising
Not all press is good press when you realise that your company is in the news for branding or design mistakes! A slip up would bring attention to your brand…of the negative kind. Brands require customer confidence, not notoriety. In design, every day is a...
by enceadmin | Mar 8, 2021 | Blog, Branding Strategies, Design Tips, Digital Flexibility
It’s International Women’s Day! Design is fluid and subjective, much like gender identity these days. No matter how difficult it is to define, we do know that masculine and feminine design do impact the way customers engage with the brand, its products and its...
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