Need a New Year’s resolution for your business? How about this – in 2019, commit to creating a corporate identity guide for your brand.
Branding is a long-term investment. It’s something you have to work on tirelessly and single-mindedly for the best possible impact on your business. The most helpful tool you can have is a document containing all the necessary information needed when creating anything brand-related.
Corporate identity guide, style guide, design portfolio, brand bibles… call them what you like, but these powerful guides help achieve the single most important thing for your brand – consistency.
Building a Brand
Branding is look and feel, and the perceived emotional image of the company – it is all visual. Determining brand elements such as brand story, logo, colour palette, typography, images and tone of voice is just the first step.
Sustaining a Brand
A corporate identity guide allows you to communicate your brand identity on any channel to deliver a consistent experience for your customers. This builds trust and awareness over time. Brand recognition, top-of-mind awareness and brand loyalty will be the sweet fruit of your labour.
Design for Evolution
Any corporate identity guide should be firm enough to build an identity, yet versatile enough to allow for change. The start of the year is a good time to sit down and revisit your corporate identity guide and reinvigorate your business with a brand redesign.
As a marketing strategy, a brand redesign allows you to redefine your brand and ensure its relevancy in today’s changing times. Embark on a rebranding campaign to realign your company to modern needs and your evolving business model!
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If you need a corporate identity guide or wish to redesign your brand in 2019, contact the Decadence Design team at prominence@decadencedesign.com to see how we can work with you to help achieve your marketing objectives through design!
