#Recruitment #B2B Branding #Brand Identity Development #Copywriting #Logo Design
ALLIANCE HUMAN RESOURCES
First established in 2008, Alliance Human Resources has been successfully providing professional recruitment solutions to clients across diverse industries.
The founder’s vision was facing challenges in being consolidated and presented by his team of recruitment specialists – and no wonder, as they were not marketing professionals. We were engaged to help the company develop a distinctive, and inspiring brand identity to spur the company on to new heights. Their current logos were a mishmash of fonts and colours developed over the years by various non-marketing staff.
An intensive branding exercise with the client and his project team was initiated and executed over 6 months. This including brand training to align the team with branding methodology and its use, so that they would better understand the company’s need for branding, and how they can all be brand ambassadors to bring the company to new heights. With an understanding of the client’s all-female team of recruitment consultants and the company’s clear mission to be all-encompassing when dealing with their stakeholders, we conceptualised a logo that bridged this vision with their core capabilities.
A bright, modern logo that resonated with the client on first presentation, which sped up the entire branding implementation project, and an overall branding that the founder could finally foresee a bright future with.