High-end designer sofas made in Italy since 1948, Chateau d’Ax makes luxury designer furniture accessible for the everyday home.
With a new showroom in Palais Renaissance, at the start of Orchard Road in Singapore, and low brand awareness (the brand had not been introduced to Singapore previously), the client needed to translate the Italian design flair into marketing messages that would appeal to a Southeast Asian clientele.
Using the photographs of the furniture and showroom, our team strove to make this high-end line look classy, yet accessible on social media, to speak to a super targeted high-net-worth audience online. We also launched a social media campaign that would help generate traffic to their new store, so that customers could try the sofas and luxury for themselves.
Social posts that brought across the brand essence and garnered many enquiries and interest to visit the showroom.