Cosentino Group is a global, Spanish, family-owned company that produces and distributes high value innovative surfaces for the world of design and architecture. It works together with its clients and partners to provide solutions that offer design and value, and inspire the life of many people.
Working with the regional office based in Singapore, our team conceptualised and worked on several projects with the Cosentino team over 3 years, to promote the brand as well as develop on-ground support from architects, interior designer, and partners. The product was primarily B2B and the challenge was to make it attractive.
We approached the brand marketing with a B2C angle for all their events and marketing.
Personable marketing materials which were more relevant to their buyers and helped end-users have a clearer understanding of the brand.