Dine At Stevens is a group of 11 distinct dining establishments at the new Mercure and Novotel hotels helmed under the Accor group.

The Challenge

11 different cuisines & restaurant brands, and 7 different restaurant owners had to come together to envision and drive the brand for the group.

Our Solution

Decadence Design took the group of business owners and marketers through a short and directed brand development exercise which resulted in a name and logo which resonated with them all. An achievement in itself to get unanimous approval! We also developed a full suite of marketing materials and a persona that welcomes diners into “his home kitchens” at Stevens Road.

The Result

A brand for the group that had functioned without one for a year, a clear direction, and concerted effort to promote the group.

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