Etched was the brainchild of an Indonesian cloth and commodities manufacturer. Slated to open their first flagship store at Marina Square, Singapore, showcasing ready-to-wear fashion designed by the family.
A blank slate for the brand direction and a first-time move into the ready-to-wear apparel market for the company and family meant steep learning curves on all fronts for the business owners.
Decadence Design steered the brand direction and recommended suitable designers and partners to help the brand in their other business aspects, in order to mtok through.
An elegant, sleek corporate logo and boutique design, and marketing collaterals for their launch.