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We are in the business of creating – creating products, creating solutions and creating a message. And the end goal is simply to make lives easier. These are all done through design. From Product Design… Our favourite is the Macbook. We’re 25% more productive because...
Design is a creative endeavour but it doesn’t give the designer free reign to brandish his mouse and go crazy with colours, fonts, space, alignment, etc. Design always has a purpose and certain rules are in place to ensure that designs serve their end goal – usually,...
Design never exists on its own – it always has a purpose. A chair supports a person’s entire weight. A website helps the user reach an end goal. A logo represents a brand. In marketing, design IS the brand experience. And whether or not your target audience is...
Lloyds Medical Group is an medical aesthetics clinic with a group of doctors who believe in empowering others through aesthetics. They are driven by their core value of providing the inviXible art to draw out the X-factor in each of their customer. They needed a logo...
We may not be interior designers, but we certainly know good design. When we saw the renderings of our new office, we were pretty pumped! Imagine a brand new space in the heart of the central business district that had an exciting new design and a space that we could...
