AMOEBA SCHOOLHOUSE

Amoeba Schoolhouse, founded by an ex-banker, was developed to promote the Reggio Emilio form of teaching and syllabus, where children are taught through play. The centre ran successfully for several years and was finally sold off to another educational company.

The Challenge

The client had an idea, but no name. Our team conceptualised the name Amoeba to denote the organic growth of children, as well as the impressionable nature of children — that they can be what we want them to be, with guidance and coaching. Complete branding was required, which included copy research, writing, and execution.

Our Solution

The client loved the name and the logo that was devised. By creating a playful logo, we managed to use the rounded forms of the name to embed smiles and laughter into the kid-themed design. The team also embarked on a focus group for the client with a group of 7 mothers with young children who would be the target audience, to amass feedback for the startup centre, and its future direction.

The Result

The client loved the design for the website, which was at once eye-catching and appealing. Her first impression was “wow” and it was quickly coded and uploaded onto her server. The centre ran successfully for several years and was finally sold off to another educational company.