Excelforte is a software provider who created a suite of IT products that would integrate and give their customers a seamless accounting experience as they grew.

The Challenge

The firm knew that they wanted a brand-related product line, but had no idea where to start.

Our Solution

Working with the small and enthusiastic team, our consultants managed to create a series of brand-associations for the various products they had, and integrated them into one range, yet, with their own specific brand for each product, so that customers could choose the product that suited their needs and not be confused with the whole suite.

The Result

We managed to use the E and carve it into a symbol for Excellence, and to show its ever changing and dynamic nature of the software world, posing the company for the future as they changed along with their client’s needs and tech advances.

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