FU ER DAI
A niang doufu supplier with a modern eatery/café concept brought to life, with a unique fusion-modern-classical menu.
The brand was totally new and while its branding needed to be strong, the name cause some dissonance among its client base as they felt alienated from the brand for its uppity positioning.
We came up with a series of cute kung-fu panda0like videos and animation for social media posting and campaigns to bring the brand to life and to make it associable.
Rave reviews by media and customers who tried their food and loved the branding.
#socialmedia #menu #restaurantbranding #animation #video #gif