Fukui is a province in Japan famed for fresh provincial produce. The food fair was a trae mission to introduce Japanese suppliers to Singapore buyers

The Challenge

The client has 3 weeks to go to the event and worried about the sign up rates as their advertising agency had not been able to garner good RSVPs.

Our Solution

We conceptualised a email marketing campaign, with distinctive imagery to compel chefs and restaurant owners to sign up and find out more about this uniqie Japanese prefecture and their food.

The Result

More than 100 chefs, restauranteurs and food purchasers sign up and attended the event, thereby making it a big success for the client.

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