GATES CORPORATION

Gates Corporation, based in Denver, Colorado, is a manufacturer of power transmission belts and fluid power products, which are used in diverse industrial and automotive applications.

The Challenge

An appreciation event for vendors and partners of the international Gates brand – how does one add spunk to an automotive B2B brand?

Our Solution

We devised an experiential event with suitable branding to bring customers through the entire Gates product development process and make it more experiential. We even set up black room drapes to add an air of mystery.

The Result

The client and guests loved the effort to make the brand more readily-accessible, and memorable. Thus proving that a 360-approach to event branding and design is key to create memorable marketing events.