A beach-style bar and bistro brand with several outlets across Singapore.
Improving the success of the brand that had thrived with minimal branding and synchorised branding.
We provided the team with 3 variant choices of styles that they could choose from. It was an iterative process to get closer to what the founders had in mind, but one that our team enjoyed working on, to solve this “challenging brand identity”.
A basic framework that the client could use for their future branding directions.