#Personal Identity #Website #Copywriting #personalbranding

MATTHEW QUEK

Matthew Quek is an internationally certified International Voice Teachers of Mix vocal instructor, as well as IVTOM’s main representative in Singapore and Asia.

The Challenge
The client, an artiste, did not have the time and expertise to manage his brand and outreach.  He had an old website which had multiple pages and sites that had been created over the years, but not linked properly and meaningfully to the main site.

Our Solution
Decadence Design revamped the site be collating existing and new information, working with the client to decide which to discard.  We also worked through with the client on the main messages he wanted to send to his target audience, as he had many talents and it was challenging to do everything well.

The Result
A more meaningful website that allowed Matthew to attend to his customers better, complete with the latest updates and links to social media, which is crucial in personal branding.