NUS BUSINESS SCHOOOL ALUMNI ASSOCIATION (NUSBSA)

The NUSBSA is a non–profit association run by alumni volunteers of the NUS Business School. Theycreateevents for their alumni and other activities to bond alumni with the faculty.

The Challenge

Made up of volunteers who hold corporate positions in various organisations, the board of directors meet every 2 months. Volunteers and multiple handovers over the years also meant that no one team was unable to consolidate the content in a meaningful manner that would showcase the wide range of activities that the association carries out.

Our Solution

Decadence Designtook the initiative to rewrite the website and content by sourcing and liaising with allthe individual board membersattheir personal time, and consolidated the content into a meaningfulflow of programmes and activities to be showcased on the association’s website.

The Result

A website and othermarketing collaterals that could correctly portray the breadth and scope of whatthe 16–year old association had done and were doing.