The SLO is a non-profit organisation promoting the art of opera.  It supports opera outreach programmes, education, as well as organises operatic concerts which showcase international and local talents.

The Challenge

A non-profit budget and many things to align before a proper brand and marketing direction could be established, and also the need to make opera more palatable to the general public.

Our Solution

Decadence Design created a series of social media countdown posts to help boost interest in the SLO’s flagship annual opera, Carmen. We also highlighted behind-the-scenes rehearsals, interviews with the individuals casts and members of SLO to bring across some human-interest angles to introduce opera to a wider audience.  The team also developed an integrated marketing design and plan to launch the ticket sales for Carmen.

The Result

A good take up rate for tickets, which surpassed the client’s expectations, as well as the previous years’ ticket sales.

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