SINGAPORE AERO ENGINEERING SERVICES (SAESL)
SAESL is an aircraft engineering company that services Rolls Royce aircraft engines.
To create a brand for this established company that placed more emphasis on their industrial and B2B clients than the consumer, which meant that their website and front-line marketing materials were not of great importance. However, they realised the need to better portray their brand in order to recruit talent. This lead to the company appointing a marketing manager to work with an agency to develop their website and some marketing materials.
Decadence Design had to work closely with the marketing manager and also put together a project team who were unfamiliar with the entire marketing process. We took the lead to facilitate a mini branding discussion and then develop items for the company to select from, which sped up the decision-making process.
A customer-centric website that imbues the main brands and values of the company without being too technical.