The Singapore Institute of Management is a distance-based learning university, with its main campuses based in Singapore.

The Challenge

The university needed to attract students to come to Singapore to study.  Our team was tasked to develop digital marketing  materials for online advertisements to the Philippines market. Previously, there was no clear brand direction and guidelines and we were told to “wing it”.

Our Solution

Along the way, we did A/B testing on different designs to help SIM Global to ascertain which colours and texts were more effective to promote their university.  We also helped the client to analyse the data to come up with more optimised marketing designs which helped them save on their digital marketing spend.

The Result

A more comprehensive look and feel for integrated marketing into the Philippines, and a webinar that saw more that 400 students sign up to learn about SIM Global, never before seen in the history of SIM outreach events.

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