Penta Lighting provides lighting solutions, consultancy and lighting products to commercial customers and end-users.
The company wanted to better portray the range of lighting services it could provide, and also educate customers on the various type of lighting, the meaning of luminosity vs brightness and everything related to lighting. It wanted to create a self-educational lighting gallery concept where their customers could test and learn about the various lights, so that they would be able to choose the perfect lights for their homes or offices.
Decadence Design worked with an architecture firm to create a lighting tunnel and the marketing materials to showcase the educational information in an easily understandable format.
Technical terms made simple, colourful, and fun-looking posters and marketing materials to help bring the brand into the direct-to-consumer business model.