Reckitt Benckinser is an MNC that markets and distributes a wide range of FMCG and consumer goods, mainly through supermarkets and chain stores. Brands they carry include Vanish, Dettol, Lysol and Durex.
This contract was from the Malaysia office and they needed a regional agency to help them distribute cash prizes in both Malaysia and Singapore. Our team had to create two versions of the same campaign for each market, translate and get the legalities right for each market.
Decadence Design created a whole new landing page that was separate from the other products and websites of the brand, so that development, execution and approvals would be faster.
A set of visuals online and offline that managed to promote the campaign successfully, garnering many contest entries.