SINGAPORE LYRIC OPERA (SLO)
The SLO is a non-profit organisation promoting the art of opera. It supports opera outreach programmes, education, as well as organises operatic concerts which showcase international and local talents.
The Challenge
A non-profit budget and many things to align before a proper brand and marketing direction could be established, and also the need to make opera more palatable to the general public.
Our Solution
Decadence Design created a series of social media countdown posts to help boost interest in the SLO’s flagship annual opera, Carmen. We also highlighted behind-the-scenes rehearsals, interviews with the individuals casts and members of SLO to bring across some human-interest angles to introduce opera to a wider audience. The team also developed an integrated marketing design and plan to launch the ticket sales for Carmen.
The Result
A good take up rate for tickets, which surpassed the client’s expectations, as well as the previous years’ ticket sales.
