With everything shifting online now, users are inundated more than ever by content! How do you make your company designs stand out from the crowd? The power of graphic design and a designer/marketer who understands the purpose of the design and the target audience...
It’s been another exciting twelve months in tech as consumer behaviours along with retailer brand strategies continue to evolve. Due to the coronavirus pandemic, the amount of digitalisation achieved in the past three months would usually take companies more than a...
The face of design is always changing. As a brand, you want all your customer touchpoints to feel timely and relevant. You need to keep your finger on the pulse of what’s going on in the creative and branding world in particular. Design plays a huge part in branding...
Websites cannot succeed through compelling design or thought-provoking content alone. They need to have a style that feeds into the website’s user experience and functionality while being easy to understand at first glance. ‘’Beauty is in the eye of the...
With an overwhelming influx of information and an increasing tendency for humans to scan data and numbers especially on screens, we need to redefine how information is communicated. Infographics are the way to go. These visuals help your audience grasp data easily, by...
Scrolling through your social media news feed is sometimes like a slippery slope – everything is a blur and you never know where you’ll end up. In this day of information overload, we, the information receptacles, thirst to know more, do more and connect more - yet...
Design has always driven marketing through online business presence using visual content. To put it simply – visuals are the way to go, especially in 2020! Whether you are a small or large business, B2B or B2C, a physical or online business, design lays the groundwork...
With an increasingly crowded marketplace, and the rise of competitors offering the same products and services as your business, it is important to find ways to stand out from the crowd. One effective way is for your business to build a strong, long-lasting brand by...
Email newsletters are not dead. They are still one of the most effective and direct ways of reaching your target audience to communicate a brand message. A well-designed email newsletter will help you build an engaged subscriber base, stay connected with your target...
Recent studies have shown how critical it is for people to be making a more conscious effort in how they treat the environment. Citizens around the world are coming together to work towards cleaning up the earth and being more intentional with their use of resources...
Effectively using design to enhance your company’s or product’s brand image is hard work, but these strategies can help. Know your audience. Understanding the needs and wants of your audience will help you effectively relate your company identity in a way that...
Our inboxes have been flooded with more email newsletters of late – not that we’re complaining. These are brands that we actually want information from – fitness studios informing us how to book virtual classes now that our weekly HIIT sesh has shifted online;...
Not all press is good press when you realise that your company is in the news for branding or design mistakes! A slip up would bring attention to your brand...of the negative kind. Brands require customer confidence, not notoriety. In design, every day is a learning...
It’s International Women’s Day! Design is fluid and subjective, much like gender identity these days. No matter how difficult it is to define, we do know that masculine and feminine design do impact the way customers engage with the brand, its products and its...
The essence of design as a form of communication and utility is timeless, but the face of design has changed drastically with the times. The difference between now and then is the presence of social media and its ability to serve as an advertising platform. Social...