September is all about Speed in Singapore. Yes, because of Formula 1. Often than not, businesses get caught up in getting their design PERFECT. In turn, they lose time, potential clients and money when they are too myopic in their outlook. The perfect design...
There is something magical about design. It has the power to permeate every product, solution, and moment in our lives. Not just that, it actually immensely changes the way we feel and perceive something that promises to deliver a certain value or solve a certain...
Designing for millennials requires a sound understanding of the key values and preferences that are uniquely associated with this generation. For millennials, it’s vital that your brand has differentiating qualities and is tailored to their own tastes and liking. Be...
Beauty may be in the eye of the beholder, but there is no denying good design. 2018 seems to be shaping up to be a year of bold and colourful design, and we are really feeling the energy from the colour dynamism surrounding us! With so many design trends that you...
(image credit sainfoinc.com) Designing is more than just booting up Adobe Photoshop and dressing up your text in a fancy font, and switching up the colours to match your business’s corporate colours. Designers will tell you that a good design is very carefully...
Chinese New Year gives us all a very good reason to deck our offices in shades of red, gold and orange, to usher in the New Year on a good, prosperous note! Who doesn’t enjoy hanging up those lanterns and pasting those decorative pieces of paper with Chinese phrases...
When you think of Christmas, what is the first images that come to your mind? We think there is a high chance that you’d say wintry landscapes, Santa Claus, fairy lights and a Christmas tree! 😉 Never mind that it’ll never snow in Singapore, or that Santa Claus isn’t...
While the channel is different, the focus on design still remains the same -clever designs are a must-have in your social media campaign. You may have assumed that witty, succinct copy is the most important in social media in gaining attention, but awesome copy...
Maybe you have come to a point where you think your brand no longer reflects who you are. Perhaps you feel the need to respond to a more competitive market. Either way, there’s certainly a reason for your brand to get a fresh, ‘new look’. Any transition can be...
Anybody can put a name or a logo to a product or service and call it a brand, but there are only few who can actually build a ‘great brand’—that is strong, long-lasting and can stand out from rough patches that fierce market competition of today brings. So, which one...
With an increasingly crowded marketplace, and the rise of competitors offering the same products and services as your business, it is important to find ways to stand out from the crowd. One effective way is for your business to build a strong, long-lasting brand by...
Email newsletters are not dead. They are still one of the most effective and direct ways of reaching your target audience to communicate a brand message. A well-designed email newsletter will help you build an engaged subscriber base, stay connected with your target...
Recent studies have shown how critical it is for people to be making a more conscious effort in how they treat the environment. Citizens around the world are coming together to work towards cleaning up the earth and being more intentional with their use of resources...
We are in the business of creating – creating products, creating solutions and creating a message. And the end goal is simply to make lives easier. These are all done through design. From Product Design… Our favourite is the Macbook. We’re 25% more productive because...
Design is a creative endeavour but it doesn’t give the designer free reign to brandish his mouse and go crazy with colours, fonts, space, alignment, etc. Design always has a purpose and certain rules are in place to ensure that designs serve their end goal – usually,...