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F1 – Designing for Speed.

F1 – Designing for Speed.

September is all about Speed in Singapore. Yes, because of Formula 1.   Often than not, businesses get caught up in getting their design PERFECT. In turn, they lose time, potential clients and money when they are too myopic in their outlook.  The perfect design...

3 Design Mistakes You May Be Making

3 Design Mistakes You May Be Making

(image credit sainfoinc.com) Designing is more than just booting up Adobe Photoshop and dressing up your text in a fancy font, and switching up the colours to match your business’s corporate colours. Designers will tell you that a good design is very carefully...

How to Ace the Art of Rebranding

How to Ace the Art of Rebranding

Maybe you have come to a point where you think your brand no longer reflects who you are. Perhaps you feel the need to respond to a more competitive market. Either way, there’s certainly a reason for your brand to get a fresh, ‘new look’.   Any transition can be...

Designing An Email Newsletter That People Will Read

Designing An Email Newsletter That People Will Read

Email newsletters are not dead. They are still one of the most effective and direct ways of reaching your target audience to communicate a brand message. A well-designed email newsletter will help you build an engaged subscriber base, stay connected with your target...

Design for Less Waste!

Design for Less Waste!

Recent studies have shown how critical it is for people to be making a more conscious effort in how they treat the environment. Citizens around the world are coming together to work towards cleaning up the earth and being more intentional with their use of resources...

Design Makes Lives Easier

Design Makes Lives Easier

We are in the business of creating – creating products, creating solutions and creating a message. And the end goal is simply to make lives easier. These are all done through design.  From Product Design… Our favourite is the Macbook. We’re 25% more productive because...

9 Design Don’ts

9 Design Don’ts

Design is a creative endeavour but it doesn’t give the designer free reign to brandish his mouse and go crazy with colours, fonts, space, alignment, etc. Design always has a purpose and certain rules are in place to ensure that designs serve their end goal – usually,...