September is all about Speed in Singapore. Yes, because of Formula 1. Often than not, businesses get caught up in getting their design PERFECT. In turn, they lose time, potential clients and money when they are too myopic in their outlook. The perfect design...
Blog
Diversity in Design: Why Does it Matter?
There is something magical about design. It has the power to permeate every product, solution, and moment in our lives. Not just that, it actually immensely changes the way we feel and perceive something that promises to deliver a certain value or solve a certain...
Spotlight on Millenials: Three Design Aspects that Millenials love
Designing for millennials requires a sound understanding of the key values and preferences that are uniquely associated with this generation. For millennials, it’s vital that your brand has differentiating qualities and is tailored to their own tastes and liking. Be...
Have you done this ONE design thing for the first quarter of 2018?
Beauty may be in the eye of the beholder, but there is no denying good design. 2018 seems to be shaping up to be a year of bold and colourful design, and we are really feeling the energy from the colour dynamism surrounding us! With so many design trends that you...
3 Design Mistakes You May Be Making
(image credit sainfoinc.com) Designing is more than just booting up Adobe Photoshop and dressing up your text in a fancy font, and switching up the colours to match your business’s corporate colours. Designers will tell you that a good design is very carefully...
Design Ideas For Chinese New Year
Chinese New Year gives us all a very good reason to deck our offices in shades of red, gold and orange, to usher in the New Year on a good, prosperous note! Who doesn’t enjoy hanging up those lanterns and pasting those decorative pieces of paper with Chinese phrases...
3 Clever Tips to Make Your Business Design-Ready for the Festive Season
When you think of Christmas, what is the first images that come to your mind? We think there is a high chance that you’d say wintry landscapes, Santa Claus, fairy lights and a Christmas tree! 😉 Never mind that it’ll never snow in Singapore, or that Santa Claus isn’t...
Great design is more important than ever in your social media marketing campaign
While the channel is different, the focus on design still remains the same -clever designs are a must-have in your social media campaign. You may have assumed that witty, succinct copy is the most important in social media in gaining attention, but awesome copy...
How to Ace the Art of Rebranding
Maybe you have come to a point where you think your brand no longer reflects who you are. Perhaps you feel the need to respond to a more competitive market. Either way, there’s certainly a reason for your brand to get a fresh, ‘new look’. Any transition can be...
3 Core Ingredients of a Great Branding and Design Strategy
Anybody can put a name or a logo to a product or service and call it a brand, but there are only few who can actually build a ‘great brand’—that is strong, long-lasting and can stand out from rough patches that fierce market competition of today brings. So, which one...