DISTRICT 10

Founder/Chef Luca Pezzera first started Bontá Italian Restaurant & Bar at UE Square in March 2007. In moving forward with the thought of strategic intention to promote his authentic rustic European/Mediterranean fusion cuisine concept bar & restaurant in Singapore, Chef Luca spearheaded birth of first flagship outlet of District 10 Bar & Restaurant at Windstedt Road in 2009.

The Challenge

A new outlet, new cuisine, new concept, and no brand identity.

Our Solution

Decadence Design worked closely with the chef founder and his partner to create a brand that brought together all the elements of the semi-outdoor dining with their modern fusion Italian restaurant and bar concept.

The Result

Chef instantly liked the logo and overall brand that was developed, as it was rustic, professional, and quirkily modern. The marketing team was then able to use what was created to build a strong brand identity and awareness for the outlet which has continued to this day.