GOVERNMENT INVESTMENT CORPORATION (GIC)

GIC Private Limited, formerly known as Government of Singapore Investment Corporation, is a sovereign wealth fund established by the Government of Singapore in 1981 to manage Singapore’s foreign reserves.

The Challenge

Multiple fund and innovation technology companies as partners that had to be showcased singularly, and at the same time, bear in mind and manifestation, the overarching government-linked brand.

Our Solution

Our team took over the entire design, even of the individual booth and banner designs, to create a unique design for each partner/company, yet allowing them to showcase together and not create design dissonance. We also suggested and produced some unique modern signages using new technology to bring the event branding up one notch into the future.

The Result

The client loved the LED-laser engraved signs for each of the partners, that made the booths look welcoming and not like the traditional shell scheme designs that were so boring. Another plus was the cost-effectiveness of this exhibition style!