PYRAMID SPORTS BAR
Pyramid Sports Bar was a bar, lounge, pool hall located at the corner of Beach Road, founded by Russians. Our team was engaged create a brand and website for the lounge to promote it.
A brand new lounge, with a cool concept, but a lack of understanding of the local market and target audience.
Decadence Design had to work closely with the client to merge their requests with the local culture. We worked with them to get Russian models to pose for their branding photos, and used these extensively throughout their website and brand materials to hype up the USP of the establishment as a unique place to go for locals.
A brand image that the client was happy with and that could sync with local customer tastes.