Beauty may be in the eye of the beholder, but there is no denying good design. 2018 seems to be shaping up to be a year of bold and colourful design, and we are really feeling the energy from the colour dynamism surrounding us! With so many design trends that you...
(image credit sainfoinc.com) Designing is more than just booting up Adobe Photoshop and dressing up your text in a fancy font, and switching up the colours to match your business’s corporate colours. Designers will tell you that a good design is very carefully...
Chinese New Year gives us all a very good reason to deck our offices in shades of red, gold and orange, to usher in the New Year on a good, prosperous note! Who doesn’t enjoy hanging up those lanterns and pasting those decorative pieces of paper with Chinese phrases...
When you think of Christmas, what is the first images that come to your mind? We think there is a high chance that you’d say wintry landscapes, Santa Claus, fairy lights and a Christmas tree! 😉 Never mind that it’ll never snow in Singapore, or that Santa Claus isn’t...
While the channel is different, the focus on design still remains the same -clever designs are a must-have in your social media campaign. You may have assumed that witty, succinct copy is the most important in social media in gaining attention, but awesome copy...
Maybe you have come to a point where you think your brand no longer reflects who you are. Perhaps you feel the need to respond to a more competitive market. Either way, there’s certainly a reason for your brand to get a fresh, ‘new look’. Any transition can be...
Anybody can put a name or a logo to a product or service and call it a brand, but there are only few who can actually build a ‘great brand’—that is strong, long-lasting and can stand out from rough patches that fierce market competition of today brings. So, which one...
In this increasingly competitive and homogenous marketplace, how do we attract and maintain a long-lasting impression with our target consumers? For top consumer brands of today, a solid brand strategy is the key to setting oneself apart from the others. But for many...
In the fast moving, saturated world of social media, the best, the most relevant and entertaining posts are the ones that get traffic and convert readers. Makes you wonder, what do we mean by the ‘best’? What makes them ‘Like’, ‘Share’ or click? Let’s start with...
The general perception is that branding is a mere marketing strategy and all it involves is a company coming up with a name, an image, a logo and any other means by which the buying public can remember them or recall their products or services. However, that is only...
Before and after branding, a company can see a dramatic transformation in how it is perceived by consumers. With our new Corporate Identity Manual, companies can take their brand to the next level and create a cohesive and powerful image that resonates with their...
Are you looking to elevate your online presence? Look no further! Our article on custom branding solutions will provide you with the essential tips and techniques needed to create a stunning website that truly captures the essence of your brand. From choosing the...
Are you tired of your social media posts falling into the black hole of the internet? Do you find yourself lost in the sea of hashtags, emojis, and memes, wondering how to make your content stand out? Look no further than Crafting Creative Content: Social Media Post...
