Branding requires many steps. One of them is to ensure that brand consistency is maintained. Brand consistency is the delivery of your brand messaging (identity, values, strategy, vision, mission) across all touch points. Some examples are presenting the brand logo in...
With every product launch, new announcement or rebrand, all businesses hope that it will go out with a bang, getting as many eyeballs, footfall, clicks, likes and shares as possible. A positive and news-worthy launch will set the tone for the rest of the brand’s...
In the world of Design, it is important to open up our worldview and expand the variety of our work. By embracing diversity and inclusion in design, we can shed our one-dimensional worldview and expand the multiple perspectives or experiences that we can express to...
Effectively using design to enhance your company’s or product’s brand image is hard work, but these strategies can help. Know your audience. Understanding the needs and wants of your audience will help you effectively relate your company identity in a way that...
Our inboxes have been flooded with more email newsletters of late – not that we’re complaining. These are brands that we actually want information from – fitness studios informing us how to book virtual classes now that our weekly HIIT sesh has shifted online;...
Not all press is good press when you realise that your company is in the news for branding or design mistakes! A slip up would bring attention to your brand...of the negative kind. Brands require customer confidence, not notoriety. In design, every day is a learning...
It’s International Women’s Day! Design is fluid and subjective, much like gender identity these days. No matter how difficult it is to define, we do know that masculine and feminine design do impact the way customers engage with the brand, its products and its...
The essence of design as a form of communication and utility is timeless, but the face of design has changed drastically with the times. The difference between now and then is the presence of social media and its ability to serve as an advertising platform. Social...
Each year’s web design trends promise to beam us into the scifi future of our fantasies, given that they are based on technology. But for 2021, the predictions from our team of web designers suggest the opposite. Rather than trying to perform hi-tech fantasy on web...
Research shows that logo design updates are one of the most requested branding services in 2020. According to the same study, the surge in demand is directly related to the accelerated pace of digitalization during the COVID crisis. To stand out among the growing...
Are you in need of top-notch graphic design services in Singapore? Look no further, as we have compiled a list of the best designers in the city-state that are sure to bring your visions to life. From sleek and modern designs to vibrant and creative concepts, these...
Are you tired of scrolling through your feed and seeing the same outdated posts? It's time to elevate your online presence with stylish social media design. Gone are the days of generic graphics and uninspired layouts. With our services, you can show off your...
Decadence Design: Singapore's Expert Graphic Design Agency Redefining Brand MarketingThe Art of Creating Brand IdentityUnderstanding how consumers think and what they like helps businesses to share our brand message and values with the right people. Using digital...
In the cutthroat world of consumerism and marketing, the Secrets to successful branding have long been shrouded in mystery and speculation. Countless companies spend millions of dollars each year trying to crack the code to creating a brand that resonates with their...
Are you feeling stuck in a rut with your brand's image? It might be time for a brand revamp! In today's competitive market, it's essential to stand out and make a lasting impression. One of the quickest and easiest ways to refresh your brand is with a new logo design....
