Designing for millennials requires a sound understanding of the key values and preferences that are uniquely associated with this generation. For millennials, it’s vital that your brand has differentiating qualities and is tailored to their own tastes and liking. Be...
Beauty may be in the eye of the beholder, but there is no denying good design. 2018 seems to be shaping up to be a year of bold and colourful design, and we are really feeling the energy from the colour dynamism surrounding us! With so many design trends that you...
(image credit sainfoinc.com) Designing is more than just booting up Adobe Photoshop and dressing up your text in a fancy font, and switching up the colours to match your business’s corporate colours. Designers will tell you that a good design is very carefully...
Chinese New Year gives us all a very good reason to deck our offices in shades of red, gold and orange, to usher in the New Year on a good, prosperous note! Who doesn’t enjoy hanging up those lanterns and pasting those decorative pieces of paper with Chinese phrases...
When you think of Christmas, what is the first images that come to your mind? We think there is a high chance that you’d say wintry landscapes, Santa Claus, fairy lights and a Christmas tree! 😉 Never mind that it’ll never snow in Singapore, or that Santa Claus isn’t...
While the channel is different, the focus on design still remains the same -clever designs are a must-have in your social media campaign. You may have assumed that witty, succinct copy is the most important in social media in gaining attention, but awesome copy...
Maybe you have come to a point where you think your brand no longer reflects who you are. Perhaps you feel the need to respond to a more competitive market. Either way, there’s certainly a reason for your brand to get a fresh, ‘new look’. Any transition can be...
Anybody can put a name or a logo to a product or service and call it a brand, but there are only few who can actually build a ‘great brand’—that is strong, long-lasting and can stand out from rough patches that fierce market competition of today brings. So, which one...
In this increasingly competitive and homogenous marketplace, how do we attract and maintain a long-lasting impression with our target consumers? For top consumer brands of today, a solid brand strategy is the key to setting oneself apart from the others. But for many...
In the fast moving, saturated world of social media, the best, the most relevant and entertaining posts are the ones that get traffic and convert readers. Makes you wonder, what do we mean by the ‘best’? What makes them ‘Like’, ‘Share’ or click? Let’s start with...
The 11.11 shopping festival, also known as Singles' Day, has become a global phenomenon, with Singaporeans eagerly joining the frenzy. As the retail landscape continues to evolve, businesses need to adapt to the changing consumer behavior, and a crucial part of that...
Halloween's Evolution: Unveiling Memorable Marketing Campaigns Over the Years Halloween has evolved from a simple autumnal holiday into a marketing juggernaut over the years. Moreover, with its blend of spooky, playful, and creative elements, Halloween offers...
The Power of Professional PowerPoint Templates & slides Discover why professional PowerPoint templates are essential for effective communication. In today's fast-paced business world, effective communication is key to success. Furthermore, one powerful tool that...
In the ever-evolving landscape of marketing, businesses are constantly seeking innovative ways to capture the attention and loyalty of their target audience. One powerful tool that has gained prominence in recent years is the concept of a brand story. A brand story is...
Unlocking Sales Potential with Ecommerce Website Design In the world of ecommerce, Expertly crafted Eecommerce website design can make all the difference between success and failure. Within an ever-growing, competitive online market, where customers have countless...
