With an overwhelming influx of information and an increasing tendency for humans to scan data and numbers especially on screens, we need to redefine how information is communicated. Infographics are the way to go. These visuals help your audience grasp data easily, by...
Scrolling through your social media news feed is sometimes like a slippery slope – everything is a blur and you never know where you’ll end up. In this day of information overload, we, the information receptacles, thirst to know more, do more and connect more - yet...
Design has always driven marketing through online business presence using visual content. To put it simply – visuals are the way to go, especially in 2020! Whether you are a small or large business, B2B or B2C, a physical or online business, design lays the groundwork...
With an increasingly crowded marketplace, and the rise of competitors offering the same products and services as your business, it is important to find ways to stand out from the crowd. One effective way is for your business to build a strong, long-lasting brand by...
Email newsletters are not dead. They are still one of the most effective and direct ways of reaching your target audience to communicate a brand message. A well-designed email newsletter will help you build an engaged subscriber base, stay connected with your target...
Recent studies have shown how critical it is for people to be making a more conscious effort in how they treat the environment. Citizens around the world are coming together to work towards cleaning up the earth and being more intentional with their use of resources...
We are in the business of creating – creating products, creating solutions and creating a message. And the end goal is simply to make lives easier. These are all done through design. From Product Design… Our favourite is the Macbook. We’re 25% more productive because...
Design is a creative endeavour but it doesn’t give the designer free reign to brandish his mouse and go crazy with colours, fonts, space, alignment, etc. Design always has a purpose and certain rules are in place to ensure that designs serve their end goal – usually,...
Design never exists on its own – it always has a purpose. A chair supports a person’s entire weight. A website helps the user reach an end goal. A logo represents a brand. In marketing, design IS the brand experience. And whether or not your target audience is...
Lloyds Medical Group is an medical aesthetics clinic with a group of doctors who believe in empowering others through aesthetics. They are driven by their core value of providing the inviXible art to draw out the X-factor in each of their customer. They needed a logo...
As the holiday season approaches, the anticipation for Black Friday deals is palpable. For both consumers and businesses, this day marks the unofficial kickoff to the festive shopping spree. In the world of retail, one strategy stands out during this chaotic shopping...
In a world overflowing with competing brands and an endless stream of visual stimuli, having a distinct visual brand identity is paramount for any business's success. But what exactly is visual brand identity, and why should a business invest time and resources in...
In the ever-evolving landscape of business, staying relevant and capturing the attention of your target audience is paramount. A compelling visual identity plays a crucial role in achieving this goal. As we step into 2024, it's a perfect time for businesses to rethink...
The holiday season is not only a time for festive celebrations and warm gatherings but also a golden opportunity for businesses to boost their sales. One of the most effective ways to captivate customers and encourage them to make purchases is through holiday-themed...
In today's digital landscape, content creators and businesses face an ever-evolving challenge: reaching their target audience on multiple platforms. With the proliferation of social media, streaming services, websites, and mobile apps, content adaptation has become a...
