In this increasingly competitive and homogenous marketplace, how do we attract and maintain a long-lasting impression with our target consumers? For top consumer brands of today, a solid brand strategy is the key to setting oneself apart from the others. But for many...
The general perception is that branding is a mere marketing strategy and all it involves is a company coming up with a name, an image, a logo and any other means by which the buying public can remember them or recall their products or services. However, that is only...
Artists are dedicated to their craft - they devote time, money and energy to hone their craft, to communicate their words and express themselves through art. It is not an easy route and we are glad to help our client, singer, vocal trainer, music artist, instructor...
Two of our clients needed a website re-design, as soon as possible. More than ever, consumers are searching for information online, browsing hundreds of websites a week, and having a slew of options available to them – all with the click of the mouse, or the touch of...
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
The face of design is always changing. As a brand, you want all your customer touchpoints to feel timely and relevant. You need to keep your finger on the pulse of what’s going on in the creative and branding world in particular. Design plays a huge part in branding...
Design has always driven marketing through online business presence using visual content. To put it simply – visuals are the way to go, especially in 2020! Whether you are a small or large business, B2B or B2C, a physical or online business, design lays the groundwork...
