Two of our clients needed a website re-design, as soon as possible. More than ever, consumers are searching for information online, browsing hundreds of websites a week, and having a slew of options available to them – all with the click of the mouse, or the touch of...
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
The face of design is always changing. As a brand, you want all your customer touchpoints to feel timely and relevant. You need to keep your finger on the pulse of what’s going on in the creative and branding world in particular. Design plays a huge part in branding...
Design has always driven marketing through online business presence using visual content. To put it simply – visuals are the way to go, especially in 2020! Whether you are a small or large business, B2B or B2C, a physical or online business, design lays the groundwork...
Email newsletters are not dead. They are still one of the most effective and direct ways of reaching your target audience to communicate a brand message. A well-designed email newsletter will help you build an engaged subscriber base, stay connected with your target...
A strong and well-executed design for your marketing materials is no longer a choice, it's a necessity. Here at Decadence Design, we cannot stress the importance of great designs enough. As digital marketing landscape permeates new industries, an increasing number of...
Designing for millennials requires a sound understanding of the key values and preferences that are uniquely associated with this generation. For millennials, it’s vital that your brand has differentiating qualities and is tailored to their own tastes and liking. Be...
Beauty may be in the eye of the beholder, but there is no denying good design. 2018 seems to be shaping up to be a year of bold and colourful design, and we are really feeling the energy from the colour dynamism surrounding us! With so many design trends that you...
Chinese New Year gives us all a very good reason to deck our offices in shades of red, gold and orange, to usher in the New Year on a good, prosperous note! Who doesn’t enjoy hanging up those lanterns and pasting those decorative pieces of paper with Chinese phrases...
In this increasingly competitive and homogenous marketplace, how do we attract and maintain a long-lasting impression with our target consumers? For top consumer brands of today, a solid brand strategy is the key to setting oneself apart from the others. But for many...
Our inboxes have been flooded with more email newsletters of late – not that we’re complaining. These are brands that we actually want information from – fitness studios informing us how to book virtual classes now that our weekly HIIT sesh has shifted online;...
Not all press is good press when you realise that your company is in the news for branding or design mistakes! A slip up would bring attention to your brand...of the negative kind. Brands require customer confidence, not notoriety. In design, every day is a learning...
It’s International Women’s Day! Design is fluid and subjective, much like gender identity these days. No matter how difficult it is to define, we do know that masculine and feminine design do impact the way customers engage with the brand, its products and its...
The essence of design as a form of communication and utility is timeless, but the face of design has changed drastically with the times. The difference between now and then is the presence of social media and its ability to serve as an advertising platform. Social...
Artists are dedicated to their craft - they devote time, money and energy to hone their craft, to communicate their words and express themselves through art. It is not an easy route and we are glad to help our client, singer, vocal trainer, music artist, instructor...
