Designing for millennials requires a sound understanding of the key values and preferences that are uniquely associated with this generation. For millennials, it’s vital that your brand has differentiating qualities and is tailored to their own tastes and liking. Be...
(image credit sainfoinc.com) Designing is more than just booting up Adobe Photoshop and dressing up your text in a fancy font, and switching up the colours to match your business’s corporate colours. Designers will tell you that a good design is very carefully...
Chinese New Year gives us all a very good reason to deck our offices in shades of red, gold and orange, to usher in the New Year on a good, prosperous note! Who doesn’t enjoy hanging up those lanterns and pasting those decorative pieces of paper with Chinese phrases...
When you think of Christmas, what is the first images that come to your mind? We think there is a high chance that you’d say wintry landscapes, Santa Claus, fairy lights and a Christmas tree! 😉 Never mind that it’ll never snow in Singapore, or that Santa Claus isn’t...
While the channel is different, the focus on design still remains the same -clever designs are a must-have in your social media campaign. You may have assumed that witty, succinct copy is the most important in social media in gaining attention, but awesome copy...
Maybe you have come to a point where you think your brand no longer reflects who you are. Perhaps you feel the need to respond to a more competitive market. Either way, there’s certainly a reason for your brand to get a fresh, ‘new look’. Any transition can be...
Anybody can put a name or a logo to a product or service and call it a brand, but there are only few who can actually build a ‘great brand’—that is strong, long-lasting and can stand out from rough patches that fierce market competition of today brings. So, which one...
In the fast moving, saturated world of social media, the best, the most relevant and entertaining posts are the ones that get traffic and convert readers. Makes you wonder, what do we mean by the ‘best’? What makes them ‘Like’, ‘Share’ or click? Let’s start with...
The general perception is that branding is a mere marketing strategy and all it involves is a company coming up with a name, an image, a logo and any other means by which the buying public can remember them or recall their products or services. However, that is only...
Unlocking Sales Potential with Ecommerce Website Design In the world of ecommerce, Expertly crafted Eecommerce website design can make all the difference between success and failure. Within an ever-growing, competitive online market, where customers have countless...
In today's competitive business landscape, small businesses face numerous challenges when trying to establish themselves and stand out among their competitors. Visual branding is a powerful tool that can help small businesses make a lasting impression on their target...
In today's highly competitive business landscape, effective design plays a crucial role in helping small businesses stand out and thrive. Small businesses in Singapore, in particular, face the challenge of navigating a crowded marketplace. To make a lasting...
In the ever-evolving world of digital marketing, social media has become a powerful tool for businesses to connect with their audience, build brand identity, and drive engagement. One crucial aspect of successful social media marketing is effective design. Design...
In the world of design marketing, where creativity and innovation reign supreme, minimalist design has emerged as a timeless and influential trend. Its clean lines, simplicity, and focus on essential elements have captured the attention of design agencies and clients...
