Your website is the public face of your company on the internet. First impressions, thus, are important. Good design and organisation of your website are paramount in giving the best first impression to potential customers. It encourages users to explore more of your...
Symbols and designs, such as logos, are used to represent a business or organization and all of the things it does, such as its products, services, and even its employees. A logo's most basic function is to serve as a means of identification. It's how people will...
Using restaurant flyers or their online banner cousins to draw in new customers is a smart move. Focusing on your most recent promotion will help you sell more or get rid of inventory faster. Your brand will end up in the trash or buried under a pile of papers if you...
The layout of your restaurant's menu is critical when it comes to its design. The digital world has made it possible to communicate with those who are still at home. A restaurant's menu is the first thing customers see when they walk in the door. Make your menu more...
Generation Z makes up of people born between 1997 and 2015. This is a generation with the largest spending power, and where everyone has grown up in a world surrounded by digital devices. When information is easily accessible, this generation has learned to filter out...
With every product launch, new announcement or rebrand, all businesses hope that it will go out with a bang, getting as many eyeballs, footfall, clicks, likes and shares as possible. A positive and news-worthy launch will set the tone for the rest of the brand’s...
In the world of Design, it is important to open up our worldview and expand the variety of our work. By embracing diversity and inclusion in design, we can shed our one-dimensional worldview and expand the multiple perspectives or experiences that we can express to...
Effectively using design to enhance your company’s or product’s brand image is hard work, but these strategies can help. Know your audience. Understanding the needs and wants of your audience will help you effectively relate your company identity in a way that...
Our inboxes have been flooded with more email newsletters of late – not that we’re complaining. These are brands that we actually want information from – fitness studios informing us how to book virtual classes now that our weekly HIIT sesh has shifted online;...
Not all press is good press when you realise that your company is in the news for branding or design mistakes! A slip up would bring attention to your brand...of the negative kind. Brands require customer confidence, not notoriety. In design, every day is a learning...
The start of a new year brings with it new opportunities for growth and success. As a business owner, one of the most crucial aspects of your growth strategy should be building a strong online presence. In this digital era, having an effective website is no longer...
As the new year approaches, it's essential for business owners to reflect on their digital presence and consider how they can improve and optimize it. In today's digital age, a strong online presence is crucial for success, and one of the key elements of that online...
Black Friday, the annual shopping extravaganza, has become synonymous with incredible deals and frenzied shopping. In this age of digital marketing, businesses employ various strategies to attract customers' attention and encourage them to take advantage of their...
In the dynamic world of social media marketing, the visual appeal of your content can make or break your success. As businesses strive to captivate audiences and leave a lasting impression, the choice between illustrations and photography becomes a pivotal decision....
In the ever-evolving landscape of marketing, where digital platforms often take center stage, the humble brochure remains a powerful tool for showcasing products. A well-crafted brochure can be a tangible and impactful way to communicate your brand's message and...
